Rallying Stakeholders is Product Management
DISQO
Aug 8, 2016
![](https://8147776.fs1.hubspotusercontent-na1.net/hub/8147776/hubfs/TIPM%20Featured%20Image%20V3%20-%20headshots%20%2815%29.png?height=360&name=TIPM%20Featured%20Image%20V3%20-%20headshots%20%2815%29.png)
Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.
Highlights
- How does Joe get stakeholders’ input in the process of bringing a product to market? (8:30)
- What is the “meeting before the meeting?” How has it helped Joe align with stakeholders? (14:40)
- How does Joe use video to communicate with and educate stakeholders? (16:20)
- How does Joe involve stakeholders in the process of gathering customer insights and how has it helped him? (18:20)
![](https://tipm.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/shape3.png)
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