Joe Lalley, Digital and Social Strategy Director at PwC, shares how to align stakeholders and make the case for key product decisions based on his experience building PwC’s homepage.
Highlights
- How does Joe get stakeholders’ input in the process of bringing a product to market? (8:30)
- What is the “meeting before the meeting?” How has it helped Joe align with stakeholders? (14:40)
- How does Joe use video to communicate with and educate stakeholders? (16:20)
- How does Joe involve stakeholders in the process of gathering customer insights and how has it helped him? (18:20)
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