Mobile Product Design is Product Management
DISQO
Aug 15, 2016
Alicia Dixon, Senior Product Manager at Hilton Worldwide, explains the key differences between mobile and web product management, including gaining customer insights and communicating with key stakeholders.
Highlights
- What are the key differences between managing a mobile product and a web product? (4:20)
- What are the unique challenges associated with conducting user research for mobile products? (6:25)
- How does Alicia gain customer insights to inform future product iterations? (8:35)
- What strategy does Alicia use to communicate with and influence stakeholders? (12:25)