Market Research Montage is Product Management

Over the years, This is Product Management guests have shared the methodologies and tools they use to gain customer insights and conduct research throughout the product development process. This episode covers the best market research lessons from leaders at Gen2 Advisors, GreenBook, AARP, Cambia, and Humana.

It’s more important than it’s ever been for companies to put consumer insights at the center of everything they do.

Over the years, we’ve interviewed leaders on product and research teams to learn how to deliver products that are tailored to the wants and needs of customers. But as technology evolves and consumers’ demands grow, so too do the methodologies, tools, and techniques to do user research and quickly gain customer insights.

Given the fast-moving changes, it can be difficult to know what role market research plays in the product development process and how product managers and market researchers can most effectively collaborate.

For that reason, we’ve pulled together some of the best market research lessons we’ve learned after more than 220 episodes from guests like Gregg Archibald and Leonard Murphy, Partners at Gen2 Advisors and GreenBook, Shauna Pettit-Brown, Consumer Insights Researcher at Cambia, Alanna Ford, Senior Innovation Product Manager at AARP, and Ben Singer, Innovation Design Strategist at Humana.

These episodes offer thought-provoking overviews into the future of product development research, including how teams can connect the dots between market research studies and agile tools, ways to combine traditional and modern research methodologies, and how to embed low-cost experiments into a research toolkit.

In this episode you’ll learn a lot about market research, product development, agile methodologies, and collaboration.

Here are the highlights: 

• How leaders from Gen2 Advisors & GreenBook suggest product managers and market researchers can better collaborate (1:25)
• AARP’s product team’s approach to conducting user research and validating new product concepts (10:54)
• Cambia’s approach to conducting research in faster and more iterative ways (17:54)
• How Humana combines experimentation principles with market research (21:47)