Steven Haines, CEO of Sequent Learning Networks and the author of The Product Manager’s Survival Guide, shares how to set and execute a strategy and how to bake customer insights into a product roadmap.
- What is strategy and why is it an integral part of product management? (3:42)
- How does implementing strategy differ from organization to organization? (11:33)
- How can customer insights inform your strategy? (14:49)
- How should a product team fit within the rest of the company, especially for new product development or innovation?(19:50)