Getting Strategy Right is Product Management

Steven Haines, CEO of Sequent Learning Networks and the author of The Product Manager’s Survival Guide, shares how to set and execute a strategy and how to bake customer insights into a product roadmap.


  • What is strategy and why is it an integral part of product management? (3:42)
  • How does implementing strategy differ from organization to organization? (11:33)
  • How can customer insights inform your strategy? (14:49)
  • How should a product team fit within the rest of the company, especially for new product development or innovation?(19:50)

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