Getting Strategy Right is Product Management
DISQO
Feb 15, 2016
Steven Haines, CEO of Sequent Learning Networks and the author of The Product Manager’s Survival Guide, shares how to set and execute a strategy and how to bake customer insights into a product roadmap.
Highlights
- What is strategy and why is it an integral part of product management? (3:42)
- How does implementing strategy differ from organization to organization? (11:33)
- How can customer insights inform your strategy? (14:49)
- How should a product team fit within the rest of the company, especially for new product development or innovation?(19:50)