Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns.
- How can product managers avoid “false positives”? (5:55)
- How is demand validation different at startups and large companies? (10:34)
- How can the concept of the minimum viable product be adapted to large companies? (14:29)
- How do experiments impact the bottom line for the Fortune 1000? (16:57)