Deciding with Data is Product Management

Jeremy Levy, CEO of Indicative, shares how leading product teams use data to build better products, and what it takes to make shift the way teams make decisions.

Jeremy is a serial entrepreneur who founded MetMoi, a pioneering mobile dating company with a user base of over 10 million that was acquired by Match.com, and Xtify, one the first mobile CRM companies, which was acquired by IBM.

At MeetMoi, Jeremy and his team realized that the data analytics tools that were available at the time fell short of their needs - so they built their own.

They built dashboards that enabled them to iterate and optimize their product in real-time.

After selling MeetMoi, he started his current company, Indicative. For the first time, Jeremy found himself managing a B2B product.

Consumer companies bring in new that they can run tests with by the thousands, but B2B companies have much smaller sample sizes of users. Jeremy’s shares how he conducts more qualitative research and uses that feedback to inform product decisions.

Jeremy says that it takes more than just tools to become a truly data-driven company. Companies need technology to capture and analyze data, a methodology for making decisions, and a commitment to make a change, he says.

Jeremy shares how companies including Rent the Runway and Prezi run tests and make data-driven decisions.

You’ll learn a lot from this episode about experimentation and data-driven decision-making.

Here are the highlights:

• How Jeremy applied data-driven decision-making at his own companies (5:05)
• Jeremy explains that it takes more than just tools to become a truly data-driven company (9:59)
• Jeremy talks about other companies excel at data-driven decision making (14:07)
• What testing looks like at Rent the Runway, Meetmoi, and Indicative (16:46)
• Jeremy discusses emerging technologies he thinks will help product managers make better decisions (20:43)