Cutting Through Red Tape is Product Management

Thor Ernstsson, CEO of Feedback Loop, shares the greatest obstacles to building great products and how product managers can start practicing experimentation inside a large organization.


  • What’s the best way for organizations to deliver great products to users? (3:30)
  • How can companies align employee incentives with innovative product development? (7:20)
  • How can product managers learn to iterate based on user feedback in organizations riddled with red tape? (10:00)
  • What’s the best way for product managers to maneuver through bureaucratic obstacles? (12:00)
  • How can product managers conduct experiments and gather customers insights inside a large organization? (17:30)
  • How can product teams use data to influence key stakeholders? (23:00)

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