Conversion is Product Management

Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.


  • What is the freemium business model? How can it best be utilized? (3:46)
  • What are some tips for getting started with converting users from free to paid? (6:21)
  • How do you analyze user behavior and segment users? (9:27)
  • What metrics can be used to measure progress? (12:47)
  • What are the best tools for tracking KPIs and metrics? (15:16)
  • What advice does Jason have for communicating with various stakeholders? (19:44)

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