Conversion is Product Management
DISQO
Jun 28, 2015
![](https://8147776.fs1.hubspotusercontent-na1.net/hub/8147776/hubfs/TIPM%20Featured%20Image%20V3%20-%20headshots%20%289%29-1.png?height=360&name=TIPM%20Featured%20Image%20V3%20-%20headshots%20%289%29-1.png)
Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.
Highlights
- What is the freemium business model? How can it best be utilized? (3:46)
- What are some tips for getting started with converting users from free to paid? (6:21)
- How do you analyze user behavior and segment users? (9:27)
- What metrics can be used to measure progress? (12:47)
- What are the best tools for tracking KPIs and metrics? (15:16)
- What advice does Jason have for communicating with various stakeholders? (19:44)
![](https://tipm.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/shape3.png)
Subscribe now!
Get our new reports, case studies, podcasts, articles and events
![](https://tipm.disqo.com/hubfs/raw_assets/public/DISQO_Apr_2023/assets/images/shape4.png)