Conversion is Product Management
DISQO
Jun 28, 2015
Jason Schwartz, Product Owner of Conversion at Spotify, talks about cohort analysis, analyzing user behavior, and how to convert freemium users into paying customers.
Highlights
- What is the freemium business model? How can it best be utilized? (3:46)
- What are some tips for getting started with converting users from free to paid? (6:21)
- How do you analyze user behavior and segment users? (9:27)
- What metrics can be used to measure progress? (12:47)
- What are the best tools for tracking KPIs and metrics? (15:16)
- What advice does Jason have for communicating with various stakeholders? (19:44)