Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community.


  • How can community help product managers build better products? (2:17)
  • How do you get started with building community? (3:29)
  • What companies are doing community really well? (8:03)
  • How is community different between startups and large companies? (9:31)
  • How can companies measure the ROI of community? What are the KPIs? (11:20)

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