Assessing Market Viability is Product Management

Christophe Gillet, VP of Product Management at Vimeo, shares his swiss army knife of product validation techniques and zeros in on how to prioritize customer feedback.


  • Why should product managers act as venture capitalists when assessing market viability? (3:00)
  • What is your “swiss army knife” of tactics when it comes to assessing market viability? (6:20)
  • What are some of the common mistakes and challenges product teams make when connecting data points to market viability? (13:30)
  • What tools and organizational structure does a company need to be able to assess market viability? (17:20)
  • How can product teams prioritize next steps after gathering a war chest of data? (21:00)

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