Mike Knoop, Chief Product Officer of Zapier, shares how API integrations can make a product more valuable to users and how product teams can develop empathy for customers.
Highlights
- How do product managers benefit from API integrations? (5:10)
- How does the Foursquare API help users benefit from connecting powerful tools together? (7:00)
- What is the future of API integrations and how will it impact product teams? (8:00)
- With the importance of APIs growing for product managers, how does your team stay up to date and continue to add integrations as new SaaS tools arise? (9:45)
- How have you handled feature requests with such a large partner network and how have partners contributed? (11:40)
- How does Mike ensure that Zapier employees stay up to date with customer needs and behavior? (14:30)
